Keywords, what are they? Simply put keywords or keyword phrases are the words or phrases people use to find your site with. They are words that may be used by viewers searching for information.
“A keyword is a single word or multi-word phrase that relates to both the product or service you want to advertise and the way people search for that product or service. When potential customers search for information related to your keywords, your ads or website may be displayed.” http://help.yahoo.com/l/us/yahoo/ysm/sps/faqs/camaccstruc/keywords.html
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