Search engine optimization (SEO) is crucial for the success of any online store, and BigCommerce offers plenty of opportunities to improve your search engine visibility. However, there are several common BigCommerce SEO mistakes that merchants make, which can hurt their rankings and traffic.
Here are five BigCommerce SEO mistakes to avoid:
- Ignoring keyword research: Keywords are the foundation of any successful SEO strategy. Conducting thorough keyword research helps you understand what your target audience is searching for, which terms to target, and how to optimize your product pages for those keywords. Ignoring keyword research can lead to irrelevant or weakly targeted content, which can hurt your search rankings.
- Poor product descriptions: Product descriptions are key to attracting and converting customers. However, many merchants make the mistake of using manufacturer descriptions or thin content. Creating unique, engaging, and keyword-rich product descriptions can improve your search rankings and increase conversions.
- Duplicate content: Duplicate content is a common SEO mistake that can result in Google penalizing your site. This can occur when you have identical content on multiple product pages or when your content is copied from other sources. Use canonical tags to indicate the original source of the content and avoid duplicate content penalties.
- Ignoring meta titles and descriptions: Meta titles and descriptions provide a brief summary of your page’s content and can influence whether or not a user clicks through to your site. Ignoring or neglecting to optimize these tags can result in lower click-through rates and reduced search visibility.
- Slow page speed: Page speed is a critical factor in both user experience and search rankings. Slow-loading pages can cause users to abandon your site and can lead to lower search engine rankings. Optimize your site’s images, compress files, and use caching to improve your site’s page speed.
By avoiding these five common SEO mistakes, you can improve your BigCommerce store’s search engine visibility and attract more targeted traffic to your site.
More Reading:
- Google’s Search Engine Optimization (SEO) Starter Guide: https://developers.google.com/search/docs/beginner/seo-starter-guide
- Moz’s Beginner’s Guide to SEO: https://moz.com/beginners-guide-to-seo
- SEMrush’s SEO Toolkit: https://www.semrush.com/seo/
- Ahrefs’ Blog: https://ahrefs.com/blog/
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