Drive more traffic with these essential SEO strategies and practical examples.
If you run an Bigcommerce store, you know that search engine optimization (SEO) is crucial for driving traffic and sales. In this post, we’ll go over the 3 tips for BigCommerce product page SEO, and show you how to implement them using Stencil coding.
Optimize your product titles and descriptions
One of the most important SEO elements for product pages is the title and description. Make sure your product titles are descriptive and include relevant keywords. Your descriptions should also be detailed and include keywords, but be careful not to stuff them with too many keywords – this can actually hurt your SEO.
To optimize your product titles and descriptions in BigCommerce, you can use Stencil coding to dynamically generate them based on product data.
Add structured data markup
Structured data markup is code that helps search engines understand the content of your website. By adding structured data markup to your product pages, you can increase your chances of appearing in rich snippets in search results.
To add structured data markup to your product pages in BigCommerce, you can use Stencil coding to generate the appropriate JSON-LD code.
Optimize your product images
Product images are an important part of the shopping experience, but they can also impact your SEO. Make sure your images are high-quality, properly sized, and named with descriptive filenames that include relevant keywords.
To optimize your product images in BigCommerce, you can use Stencil coding to dynamically generate the image URLs and alt tags.
Finally, optimizing your BigCommerce product page SEO can help increase your visibility and drive more sales. By following these top 3 tips and using Stencil coding to implement them, you can improve your chances of ranking higher in search results.
Resources:
- BigCommerce’s SEO Resource Center: https://www.bigcommerce.com/seo/
- Google’s Mobile-Friendly Test: https://search.google.com/test/mobile-friendly
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