Hello ProStores Merchants!
Many of you may or may not have heard and/or talked with people discussing how useful the keyword meta tag is in helping your site rank well in Google and other engines.
Example:
Popular belief among many non-seo experience people is that it matters and you should use it, in some cases almost abuse it, to help your site/page gain ranking for a word or phrase.
Most seo experienced people will tell you that it probably doesn’t matter and would strongly recommend against overuse or ‘stuffing’ it with lots of variations on a word or phrase. (This has been our official stance).
Well Matt Cutts (head of the anti-web spam team at Google) has confirmed that Google’s official use of the keyword meta tag means exactly zilch!
http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/
They DON’T use it to calculate where to rank your site in a natural search for a word or phrase, at all.
There you go, official word from Google. Obviously this isn’t a reflection of the other search engines official position, but the unofficial word is that they don’t do it either and I’ll never recommend it myself for any of my clients. 🙂
Thanks,
Matt
President
One Take Media