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- Bigcommerce Services https://www.onetakemedia.net/tag/prostores/ Making Bigcommerce Easier for everyone Fri, 21 Mar 2014 21:44:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.4 211689335 Page Loading Speed Does Matter for Search Ranking https://www.onetakemedia.net/page-loading-speed-matter-prostores-store-search-ranking/ https://www.onetakemedia.net/page-loading-speed-matter-prostores-store-search-ranking/#comments Thu, 05 May 2011 20:29:55 +0000 http://zegron.wpengine.com/blog/?p=719 Read more]]> Quick pages matter

I’ve been saying for 2 years to any ProStores merchant in earshot that your page loading speed is important, its important to your customers, and its important to their search engine rankings.
Last year Google officially announced that they would be giving a bump to the rankings for sites that loaded quickly (second paragraph) and they added a chart to the Webmaster Tools interface.
Page Speed in Google Webmaster Tools

To be honest barely a handful of merchants listened to me.
Well, now Google has made a bigger deal of it. They’ve added page loading speed as a factor in their Google Analytics platform. I’m willing to bet that its now even more of a factor than before.
Page Loading Speed in Google Webmaster Tools

More reasons this is important:

  • Track load speed by page type easily
  • Measure the impact of page loading speed on conversion %
  • Calculate load speed for pages behind a login page
  • Segment load speed by type of user (i.e. custom variables) such as registered and non-registered users
  • Analyze load speed by geographic region, browser, etc

By default, page speed measurement is turned off, so you’ll only see 0’s in the Site Speed report until you’ve enabled it. To start measuring site speed, you need to make a small change to your Analytics tracking code. If you are using the most updated version of the Asynchronous Tracking code add the last line of the code below _gaq.push([‘_trackPageLoadTime’]); to your tracking code.