10 Tips to Building Sales, Ranking and Customer Interest

  • Setup an account on google places (so you show up in local search, 97% of consumers search for local businesses online) http://www.google.com/local/add/businessCenter We offer a Google Places setup for $199
  • get other sites to link to you (reputable ones!! Link Directories don’t count)
  • create ways for people to share your product pages and home page – facebook/twitter/pinterest
  • maybe a sharable monthly sale/promotion/giveaway?
  • create reasons for customers to be repeat/return customers (5% off on your second purchase)
  • link appropriate accessories to products that would benefit from them. like a particular line of cookeware as related items with your nice stoves and vice versa, but make it tasteful, just a few, not EVERY single one in your store.
  • be active in your blogging, at least one new, substantive article every 2-3 days with a non-cheezy link back to a page in your store if its relevant
  • use social media, like twitter, facebook, linkedin, etc.
    • if the writing bug bites you then use tools like Bufferapp.com to spread those extra posts over several days and maintain a consistent publishing timeline.
  • start using Rich Snippets – http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170

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