I’ve been saying for 2 years to any ProStores merchant in earshot that your page loading speed is important, its important to your customers, and its important to their search engine rankings.
Last year Google officially announced that they would be giving a bump to the rankings for sites that loaded quickly (second paragraph) and they added a chart to the Webmaster Tools interface.
To be honest barely a handful of merchants listened to me.
Well, now Google has made a bigger deal of it. They’ve added page loading speed as a factor in their Google Analytics platform. I’m willing to bet that its now even more of a factor than before.
More reasons this is important:
By default, page speed measurement is turned off, so you’ll only see 0’s in the Site Speed report until you’ve enabled it. To start measuring site speed, you need to make a small change to your Analytics tracking code. If you are using the most updated version of the Asynchronous Tracking code add the last line of the code below _gaq.push([‘_trackPageLoadTime’]); to your tracking code.