AdWords Conversion ROI Tracking for Bigcommerce Stores

If you place the default Adwords conversion roi tracking into your Bigcommerce store’s affiliate code section all you will get for your trouble is a count of your conversions. While this is helpful you will be missing out on a lot of good information. You will not know your Bigcommerce store’s ROI (return on investment), you will not be able to see what keywords are making you the most money.

Step 1:

Take this code:

<!-- Google Code for Purchase Conversion Page --> 
<script language="JavaScript" type="text/javascript"> 
<!-- 
var google_conversion_id = <strong>Your-Merchant-ID-Here</strong>;
var google_conversion_language = "en_US"; 
var google_conversion_format = "1"; 
var google_conversion_color = "666666"; 
if (%%ORDER_AMOUNT%%) {
var google_conversion_value = %%ORDER_AMOUNT%%;
} var google_conversion_label = "Purchase"; 
//--&gt; 
&lt;/script&gt; 
&lt;script language="JavaScript" src="http://www.googleadservices.com/pagead/conversion.js"&gt; 
&lt;/script&gt; 
&lt;noscript&gt; 
&lt;img height=1 width=1 border=0 src="http://www.googleadservices.com/pagead/conversion/Your-Merchant-ID-Here/?value=1&amp;label=Purchase&amp;script=0"&gt; 
&lt;/noscript&gt;

<span style="font-family: times new roman,times; font-size: 12pt;">Replace <strong>Your-Merchant-ID-Here </strong> with your Google Adwords merchant ID. </span>

<span style="font-family: times new roman,times; font-size: 12pt;">Step 2:</span>

<span style="font-family: times new roman,times; font-size: 14pt;">Bigcommerce control panel, click <b>Setup &amp; Tools</b> › <b>Customize your store</b> › <b>Conversions</b></span>
<img class="alignnone" src="http://s3.amazonaws.com/awesome_screenshot/6560566?AWSAccessKeyId=0R7FMW7AXRVCYMAPTPR2&amp;Expires=1416872685&amp;Signature=l%2FU73dm5sz5CYWb7nlWJmRDdPVg%3D" alt="" width="866" height="372" />

<span style="font-family: times new roman,times; font-size: 14pt;">Drop the edited code into the box on the next screen and click save. Give it a couple days to catch up and you should have new conversion data!

</span>

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