ProStores Tips and Tutorials

I wrote this free ProStores e-book for all those, like me when I started, who feel like they are in over their heads with their store. With this free e-book you will learn how to increase sales, communicate more effectively with your customers, increase how often your links in the search engines get clicked, and much more. My free ProStores e-book is full of great tips that I’ve learned and…

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Matt Cutts, head of Google’s Webspam team lays out why its important to write your own content. I can tell you that when I have a ProStores client that is selling a branded item that comes with a manufacturer provided description those products always do better if they let me take that information and write a unique description than if they just stuck with the original manufacturer description. One of…

If you’ve ever used the custom fields under Customer > Custom Fields to gather information that is unique to your store, you may have noticed that in the new Contemporary line of templates they have been removed completely. I have no idea why, maybe they were being used enough to warrant putting them back in or maybe they just got missed. Either way I have a solution for you. Code…

Good morning everyone. I have a few issues with the default ProStores Product Catalog/List template. So I have compiled 3 tips on how to deal with them. By default the page title starts with “Results for..”. The first 4-5 words in your page title are the indicator to Google and others of what is on the page, hence they are the most important. You need to use SSML to remove…

Ever wonder which one of your pages Google thinks should rank best for a search phrase? Its easy. Just use: site:yousite.com + Term Example: site:onetakemedia.net + prostores tips Google tells me that it thinks that my blog home page, ProStores Tips and Tutorials is the best page out of all of my pages for that search phrase. If you are an e-commerce owner, which most of you are, you can…

During a recent project for a client I was asked if I could apply bold styling to a product’s attribute text (part of which I have highlighted in red). At first I didn’t think it could be done at all and we settled for trusting that the customers would be able to tell. While I was in the store working on the product a thought hit me, “Why can’t it?…

Quick tip: When you have a product that has been discontinued and there is a new model coming out, you can replace that old product’s information with the new model’s information. Note: this works best if the product is a new/update version of the old one. Example: http://www.fs4sports.com/servlet/the-772/Easton-SV12-Baseball-Bat/Detail. Note: ProStores uses the first 4 words of your product title as part of the url. This was last year’s model and…

An excellent Link Building video from the Ian Lurie at Conversation Marketing From: Conversation Marketing embedded with permission.

I am happy to offer our new ProStores Google Analytics Ansynchronous Tracking Plug-in for free here on our blog. From Google, “asynchronous tracking optimizes how browsers load ga.js so its impact on user experience is minimized. It also allows you to put your Analytics snippet higher in the page without delaying subsequent content from rendering.” Its also much more flexible and advanced, as well as more accurate, you can push…