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ProStores Quick Tip – Using discontinued products to build ranking for new ones

Written by Matt on February 18, 2010 – 10:47 am

Quick tip:

When you have a product that has been discontinued and there is a new model coming out, you can replace that old product’s information with the new model’s information. Note: this works best if the product is a new/update version of the old one.

Example: http://www.fs4sports.com/servlet/the-772/Easton-SV12-Baseball-Bat/Detail. Note: ProStores uses the first 4 words of your product title as part of the url.

This was last year’s model and was out of stock, but ForSports got the 2010 model of the bat and I replaced the old product image, updated the product title (keeping the same first 4 words to keep the url the same), attributes, pricing, etc.

The reason this works is that this page already has been online for over a year and has better rank than a brand new page. So now you have your updated product, a well aged url, and a much better chance of ranking well and getting customers.


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Link building strategies: video

Written by Matt on February 13, 2010 – 8:37 pm

An excellent Link Building video from the Ian Lurie at Conversation Marketing

From: Conversation Marketing embedded with permission.


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Posted in Tips, Tutorials | No Comments »

ProStores Google Analytics Ansynchronous Tracking Plug-in – FREE

Written by Matt on February 12, 2010 – 12:00 am

I am happy to offer our new ProStores Google Analytics Ansynchronous Tracking Plug-in for free here on our blog.

From Google, “asynchronous tracking optimizes how browsers load ga.js so its impact on user experience is minimized. It also allows you to put your Analytics snippet higher in the page without delaying subsequent content from rendering.”

Its also much more flexible and advanced, as well as more accurate, you can push multiple commands at once and you can even split the snippet up depending on your configuration.

1. Remove your old Google Analytics code from the footer if you have it. If you have Google E-commerce tracking in your Order Confirm page leave it, neither code will bother the other one.
2. Open your Header Template, saving a baseline as always, and paste in the code below just after the <body> tag.
3. Make sure you replace UA-xxxxxxx-x with your Google Analytics account number.

<!-- Begin Google CODE -->
<ss:if test="$page.bodytemplate.name = 'orderconfirm'">
<ss:comment>do nothing</ss:comment>
<ss:else/>
<script type="text/javascript">

  var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-xxxxxxx-x']);
  _gaq.push(['_trackPageview']);

  (function() {
    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
    ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
    (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(ga);
  })();

</script>
</ss:if>
<!-- End Google CODE -->
Visit tracking only, doesn’t track e-commerce purchases or purchase information. See my GA – E-Commerce Plug-in to track purchases in your ProStores store.

If you still need assistance Professional install service is available, if you follow me on twitter you can get a discount.


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Posted in ProStores Coding, Tips | 3 Comments »

3 Simple Tips to increase traffic to your ProStores Site

Written by Matt on February 2, 2009 – 12:03 pm

These are three simple tips I’ve found that have helped increase traffic to each client site that I’ve applied them to.

1. On your Product List and Detail pages, use the H1 and B tags. On the List template find and wrap it with those two tags. By default H1 has styling applied to it from the browser, so depending on your site design you may want to add some styling to override the default. Example below.
Read more »


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Duplicate Content and Duplicate Content Penalty Myths

Written by Matt on September 12, 2008 – 1:20 pm

What is duplicate content? Duplicate content is exactly what is sounds like, multiple pages in which the bulk of the content is similar.

Two issues (of several) with this:
1. When google crawls your site it compares your content against other sites, if your site has copy that is a duplicate of another site typically the site that is older will get the credit, so by not creating your own unique content your effectively hamstringing yourself.
2. If you do this to often you may find your pages falling out of the index altogether by not providing unique content.

A great article about Duplicate Content and how Google handles it.
http://googlewebmastercentral.blogspot.com/2008/09/demystifying-duplicate-content-penalty.html


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Posted in Tips | 1 Comment »

How to display related products on cart template

Written by Matt on July 22, 2008 – 4:38 pm

Just a quickie for today! :-) I’ve seen a few people using this already but I thought I’d share it with you all.

[sourcecode language="css"]

You may also be interested in the following products:



[/sourcecode]


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Indenting text in html

Written by Matt on July 18, 2008 – 12:55 pm

How do you indent text / paragraphs in html? I have compiled a short list of several way to do this.
Read more »


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Hiding the size or color attribute when they are out of stock

Written by Matt on July 16, 2008 – 2:30 pm

You can hide the size attributes on the Product/Catalog Detail page if the attribute is out of stock, you can modify it for color as well. You could take this code and modify it for other similar functions.

**note** Most likely this code will only work with Advanced Tier or higher ProStores sites.
**note** This snippet of code ONLY works on the Product/Catalog Detail template. You will need to do some editing with the Add to Cart template as well as the Detail template to get this code to work properly.


<td>
  <font face="arial,helv" size="2"><b>Size</b>&nbsp;
    <select name="size">
      <ss:foreach item="attr" within="$product.attributes">
        <ss:if test="$attr.quantity <> 0">
          <option value="$attr.size"><ss:value source="$attr.size"/></option>
        </ss:if>
      </ss:foreach>
    </select>
  </font>
</td>


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Posted in ProStores Coding, Tips | 12 Comments »

Create ‘Next’ and ‘Previous’ buttons and links in your ProStores Product Catalog

Written by Matt on July 15, 2008 – 10:20 pm

Customizing Search Results Next Links *from the ssml support referrence*

The tag provides several different options for displaying “Next” and “Previous” links on your search results pages.
Read more »


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Subcategory Drill-Down on Product / Catalog List

Written by Matt on July 15, 2008 – 2:59 pm

The following code modifies the Catalog List template to do one of the following:

* If the user clicks a category link and that category has subcategories, those subcategories will be displayed on the Catalog List template as links.
* If the user clicks a category or subcategory link that does not have any categories, the Catalog List will display a list of product search results.

You can modify this code to show images as subcategory links as well. :-)

Read more »


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