ProStores Tips and Tutorials – One Take Media

Its been a while since I’ve blogged and even though the reasons are good, been very busy with projects, a lack of posts on a regular basis isn’t good.

So I’m going to be trying my best to write several times a month with good lists, tips and ProStores help.

To celebrate I’m offering to answer 1 ProStores question per person. This starts now 12-15-09 at 12 noon Est until 11:59 pm Est Thursday the 17th of 2009.

Questions must be submitted as a comment, you must include a link to your ProStores site as well as a valid e-mail so you can receive the notification that I answered your question.

E-mail questions cannot be accepted, you must post them as a comment and I will reply to them on the post.

Follow me on twitter!

Thanks!
Matt

Welcome to the first post in a series of four.

Today’s video and post will be about Google Analytics filters and how to use them as well as some aspects that are unique to the ProStores/StoreFront environment.

Read more »

This brand new video tutorial will lay out the steps for installing Google Analytics in your ProStores site. Without exception if you own a ProStores store you MUST have Google Analytics installed, if you don’t you won’t be as effective with your site as you could be. Google Analytics provides the data that you can take and use to better understand where your visitors are coming from, what they are doing on your site, and why they are or aren’t turning into customers.

I hope this video tutorial will help you learn to install Google Analytics in your ProStores site.
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Next up in my series on how to use Google analytics with your ProStores store we have guest blogger Ian Lurie from Conversation Marketing. Ian writes an internet marketing blog and is presenting a great guide to Advanced Segmentation for Google Analytics. Bring your site up a level with this great ProStores Google Analytics Guide.

Segmentation in Google Analytics from ian lurie on Vimeo.

I encourage you to visit Ian’s internet marketing blog for more great information and a delightfully sarcastic sense of humor.

If you are a ProStores user and don’t have Google Analytics installed in your store go read my Installing Google Analytics in ProStores Guide

Matt

Goal tracking in Google Analytics is important for your ProStores store.

What is goal tracking? Goal tracking allows you to specify particular pages to track, usually in sequence.

In this ProStores tutorial I will be showing you the set up, steps, and an example of setting up a Google Analytics Goal in ProStores.

Lets assume you are already logged into your google account and are at the Google Analytics page and are viewing your ProStores store’s Google Analytics profile.

This example is tracking purchases completed from the Cart all the way to your Order Confirm page in your ProStores store. Read more »

Welcome to the first post in a series of four.

Today’s post will be about Google Analytics filters and how to use them as well as some aspects that are unique to the ProStores/StoreFront environment.

What are filters? Just like on your Brita, filters strain out the unwanted. In the case of Google Analytics, filters can be set up to strain out unwanted information, but can also help to add more information that you can’t see by default.
Read more »