I’m pleased to present a guest blog by Cindy Runge. Cindy is an active member of the ProStores message board community. Thank you for taking the time to write a little bit for my blog Cindy!

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Internet Success – Reality

The reality of the internet is that you can feel lost in the crowd. Your potential audience is very big, but they don’t know you exist without you telling them. You sell widgets. A lot of people need widgets. There are a lot of places to buy widgets, so you either have to compete by brand, price, quality or shipping speed. You need to follow your competition to find your niche. You have to convey that you have the best darn widgets and be able to explain “why”.

Once you’ve figured out your battle plan you have to implement it. You have to let potential widget owners know "where" you are and "what" you carry and "why" they should buy from you. Once they do buy, you have to make it such an easy experience they want to come back.
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