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ProStores Google Analytics Ansynchronous Tracking Plug-in – FREE

Written by Matt on February 12, 2010 – 12:00 am

I am happy to offer our new ProStores Google Analytics Ansynchronous Tracking Plug-in for free here on our blog.

From Google, “asynchronous tracking optimizes how browsers load ga.js so its impact on user experience is minimized. It also allows you to put your Analytics snippet higher in the page without delaying subsequent content from rendering.”

Its also much more flexible and advanced, as well as more accurate, you can push multiple commands at once and you can even split the snippet up depending on your configuration.

1. Remove your old Google Analytics code from the footer if you have it. If you have Google E-commerce tracking in your Order Confirm page leave it, neither code will bother the other one.
2. Open your Header Template, saving a baseline as always, and paste in the code below just after the <body> tag.
3. Make sure you replace UA-xxxxxxx-x with your Google Analytics account number.

<!-- Begin Google CODE -->
<ss:if test="$page.bodytemplate.name = 'orderconfirm'">
<ss:comment>do nothing</ss:comment>
<ss:else/>
<script type="text/javascript">

  var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-xxxxxxx-x']);
  _gaq.push(['_trackPageview']);

  (function() {
    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
    ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
    (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(ga);
  })();

</script>
</ss:if>
<!-- End Google CODE -->
Visit tracking only, doesn’t track e-commerce purchases or purchase information. See my GA – E-Commerce Plug-in to track purchases in your ProStores store.

If you still need assistance Professional install service is available, if you follow me on twitter you can get a discount.


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Posted in ProStores Coding, Tips | 3 Comments »

Dealing with Discontinued Stock in a Search Friendly Way

Written by Matt on October 8, 2009 – 10:37 am

Ever get to the point where you’re out of stock and its been discontinued? Typically you just delete the item or un-check ‘active’ to hide it.

Why is this a bad idea? Because that product has been gathering authority (or Link Juice) from the search engines and if you just hide then boom all that authority is gone and wasted!

Also you then have potential customers coming to your site landing on a page that says “Sorry, no matches were found containing ****** “. This isn’t search friendly, nor is it visitor friendly and people just aren’t patient any more.

I’ve found that a better way to handle it is to keep the product live, keep all the nice content that is bringing you rankings, and create a duplicate Product Detail template that leaves out the tag that adds in the Add to Cart template. This effectively removes the Add to Cart button. You can even replace that tag with “We are Sorry, this Product is Discontinued”.

You will need to assign that new template you created to the product. Open the Product up in your Store Admin and load up the Product Information page so you can see the Basic Information section and look for ‘Product Detail Template:’ and then pick the new product detail template from the dropdown list. :-)

Finally, you find other products that are similar to the discontinued one and add them to the Related section for the discontinued product.

This way you keep the traffic coming in, you send the authority you’ve gathered to products that could use it, and give your customers some additional options.

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Posted in ProStores Admin, ProStores Coding, Tutorials | No Comments »

ProStores Tip: Using css images on secure pages in ProStores

Written by Matt on July 13, 2009 – 10:39 am

1. use an external stylesheet.
2. put your external stylesheet in your templateSet images folder.
3. reference your images in your stylesheet like so: background:url(bg.jpg); – Using no paths.
4. Use ssml to reference your stylesheet in your header template. <link rel=”stylesheet” type=”text/css” title=”style” href=”$storeVersion.images['style.css']“/>

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Posted in ProStores Coding, Tips | 3 Comments »

Installing Google Analytics in your ProStores Site Video Tutorial

Written by Matt on July 11, 2009 – 1:19 pm

This brand new video tutorial will lay out the steps for installing Google Analytics in your ProStores site. Without exception if you own a ProStores store you MUST have Google Analytics installed, if you don’t you won’t be as effective with your site as you could be. Google Analytics provides the data that you can take and use to better understand where your visitors are coming from, what they are doing on your site, and why they are or aren’t turning into customers.

I hope this video tutorial will help you learn to install Google Analytics in your ProStores site.
Read more »

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Posted in General Info, ProStores Admin, ProStores Coding, Tutorials | 6 Comments »

ProStores – What is Domain Trust and Authority

Written by Matt on April 13, 2009 – 10:18 am

Last Friday’s Whiteboard Friday from SEOmoz.com contained some really good information about why and how websites show up in search the way they do.

Take a few minutes to watch and listen, then apply what you’ve learned to your ProStores sites.


SEOmoz Whiteboard Friday – Domain Trust & Authority from Scott Willoughby on Vimeo.

Getting Google Analytics installed will help massively with tracking some of these elements and help you to understand how to adjust your site accordingly.

Want help with installing Google Analytics in your ProStores Store? Check out our guide to Installing Google Analytics in ProStores. If you just want it installed for you we can do that too, visit our Products page to purchase our Google Analytics ProStores Install Package.

Enjoy the video!

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Posted in ProStores Coding, Shameless Plug, Tips | No Comments »

3 Simple Tips to increase traffic to your ProStores Site

Written by Matt on February 2, 2009 – 12:03 pm

These are three simple tips I’ve found that have helped increase traffic to each client site that I’ve applied them to.

1. On your Product List and Detail pages, use the H1 and B tags. On the List template find and wrap it with those two tags. By default H1 has styling applied to it from the browser, so depending on your site design you may want to add some styling to override the default. Example below.
Read more »

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Posted in ProStores Coding, Tips | No Comments »

10 SEO and Marketing-Friendly Title Tag Formulas

Written by Matt on September 26, 2008 – 9:57 am

Learn 10 easy tips to create seo and customer friendly Title Tags.

http://www.conversationmarketing.com/2008/09/10-seo-and-marketing-friendly.htm

Read this, then check out my post about creating custom page titles in ProStores.
http://www.onetakemedia.net/blog/prostores-tip-creating-custom-page-titles/

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Posted in ProStores Coding, Tips | No Comments »

ProStores Certified Designer!

Written by Matt on September 16, 2008 – 10:59 am

Just wanted to share a little with all you folks that read my blog, I am now the happy recipient of the ProStores Designer Certification!

I’ve been involved with ProStores Design and Coding for 3 years now, but had not actually gone through the process to get certified. I have now and am glad I did!

ProStores Certified Designer

So you will now see this logo on our home page and on our solutions page, you can rest assured that the work we do here at One Take Media is of the highest quality!
Read more »

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Posted in General Info, ProStores Coding, Shameless Plug | 6 Comments »

How to display related products on cart template

Written by Matt on July 22, 2008 – 4:38 pm

Just a quickie for today! :-) I’ve seen a few people using this already but I thought I’d share it with you all.

[sourcecode language="css"]

You may also be interested in the following products:



[/sourcecode]

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Posted in ProStores Coding, Tips | No Comments »

Indenting text in html

Written by Matt on July 18, 2008 – 12:55 pm

How do you indent text / paragraphs in html? I have compiled a short list of several way to do this.
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