3 Simple Tips to increase traffic to your ProStores Site

These are three simple tips I’ve found that have helped increase traffic to each client site that I’ve applied them to.

1. On your Product List and Detail pages, use the H1 and B tags. On the List template find <ss:value source="$catalog.searchtext" default="All"/> and wrap it with those two tags. By default H1 has styling applied to it from the browser, so depending on your site design you may want to add some styling to override the default. Example below.

H1 {
font-weight: bold
color: #0000FF;
font-family: Verdana, sans-serif;
font-size: 8pt;
}

Don’t use the H1 tag more than once on a template. This is why I use it on the Category name tag rather than the product name tag on the Product List Template.

On the Product Detail template wrap H1 and B around .

2. Give your product images complete names, if your selling a Demarini Maxxum Little League Bat name your product images demarini-maxxum-little-league-bat.jpg. This increases your images relevancy to the page its on. If you need to rename 5,000 photos do it! Site optimization is a battle of inches, they all add up. Inches add up to a foot, feet add to a mile.

3. Put important information, product images, and the Add to Cart button up as high as possible! The product image and add to cart button (along with selectable attributes) should be the first thing people see.

In order vertically and horizontally:
- Product Title – Add to Cart
- Product Image – Selectable Product Attributes
- Product Information – Store Contact Information

Google gives greater to weight to text thats higher up on the page. So do your customers.

I’ll say it again, small steps equal great distances. Spend the time on your site and you will be rewarded.

Soon I’ll be putting up post number in the Advanced Google Analytics series. Read the first one on Google Analytics Filters and get your site ready for post number 2!*